Mad Batter Cupcake Cafe

There’s a new cupcake shop in town: Mad Batter Cupcake Cafe.  Mad Batter recently moved into Newton Center on Center St.  Miss Yunks’ friend Julia  told her about it just last week and she didn’t waste any time checking it out. I conveniently had breakfast with Dad at Johnny’s Lucheonette, a personal favorite, and after we took a little walk around Newton Center.  As we walked towards Mad Batter, I hoped that the cupcakes didn’t look special because I didn’t really want one; I just wanted to check out the new shop.  I was completely satisfied from the omelette I’d just had.  But, then we walked into the bakery and saw all of this:

I love a shop with cute cupcake merchandise on display.  The cupcakes also looked delicious.  Dad asked if I wanted to split one and I couldn’t say no.  He let me pick the flavor and I chose the Cherry Bomb.

It looked like vanilla cake with cherry frosting topped with a chocolate covered cherry.  And it was, but there was a surprise inside.

A cherry filling was baked in the middle of the cupcake.  I know cherry cupcakes exist, but I’d never had one, and I’d certainly never had a layered cupcake.  I appreciated the twist on this otherwise not so original cupcake.  And the flavor? Mad Batter nailed it.  The cake was dense; “this is not a light fluffy white cake” said Dad.  The cherry filling was like a pie filling.  The frosting was smooth and creamy and tasted just like cherries – real cherries.  I really don’t like maraschino cherries but I love real cherries, and this frosting tasted like real cherries.

Mad Batter had about a dozen flavors to choose from, and they also have the option to design your own cupcake.  You can pick from chocolate or vanilla cake and then pick your toppings to mix into frosting.

If you’re thinking this concept is identical to another suburban cupcake shop, well you’re exactly right.  Remember my visit to Treat Cupcake Bar in Needham? These two shops are very similar.  I asked Mad Batter if they’re related and the woman behind the counter said no, but they are friends.  The shops offer different options for the make-your-own cupcake, and Mad Batter sells cupcake related items, but their concepts are the same.  If you’re in the area, give Mad Batter a taste.

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11 Comments

  1. Elizabeth
    Posted May 24, 2011 at 7:07 AM | Permalink

    Cute name. Funny that they also do the frosting mix ins too.

  2. MelissaNibbles
    Posted May 24, 2011 at 9:03 AM | Permalink

    Very cute! I love the dishes!

  3. Michelle
    Posted May 24, 2011 at 9:11 AM | Permalink

    This place looks adorable! My best friend loves cupcakes (and cupcake novelty items) so I’m going to have to bring her here next time she’s in town!

  4. A Cambridge Story
    Posted May 24, 2011 at 9:14 AM | Permalink

    So fun. Looks perfect for kids :)

  5. A Boston Food Diary
    Posted May 24, 2011 at 11:41 AM | Permalink

    I love this! I hadnt heard about this spot til reading your review- it sounds like the perfect place to get a sweet treat!

  6. Michelle
    Posted May 24, 2011 at 3:01 PM | Permalink

    This place looks so cute!! Newton is dangerously close to me…I’m going to have to check this place out!

  7. Bianca
    Posted May 24, 2011 at 9:04 PM | Permalink

    How cute! I don’t have a car and rarely venture outside the city, so I haven’t been here nor to Treat Cupcake Bar either. That Cherry Bomb cupcake looks like the bomb 😉

  8. CC
    Posted May 28, 2011 at 3:51 PM | Permalink

    I don’t see how they can rip off Treat like that!

  9. Miss Yunks
    Posted May 30, 2011 at 9:08 PM | Permalink

    I don’t think they ripped off Treat. It’s just like all of the ice cream stores that mix toppings into their ice cream flavors – someone had to be first!

  10. CC
    Posted May 31, 2011 at 3:56 PM | Permalink

    The trays are the same.. the price points are the same.. even the names they stole

  11. Sam
    Posted July 17, 2011 at 10:02 PM | Permalink

    I agree with CC…. the concepts are way too similar. And, I asked someone at Treat if it was true they are friends with the mad batter people and they said they’d never met them. All just seems pretty weird.

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